How we work
Step 1: Discovery call
We talk about what you sell, who you sell it to and what you expect from the site. If you already have one, we go through it together on screen.
Needs brief
Step 2: Quote and contract
Scope, delivery time, revision rounds and price go down in writing. Work that falls outside the scope is listed in the same document, in plain terms.
Signed quote
Step 3: Content and page structure
We draw up the page map and take stock of the text and images. If content is missing, this is where we settle who writes it.
Page map
Step 4: Design
Home page first, then the inner page templates once it's approved. Revisions happen at this stage; once building starts, the design is frozen.
Approved design
Step 5: Build
Coding, admin panel setup, forms and integrations. You follow progress live on a preview address.
Preview address
Step 6: Testing and launch
Speed, mobile layout, accessibility, the form flow and redirects from old addresses are checked one by one. Then we switch over.
Launch report
Step 7: Handover and follow-up
Panel training, Search Console and analytics setup. In the first period after launch we keep an eye on rankings and errors ourselves.
Training and tracking
Who does what
The most common reason a project runs late is that nobody agreed at the start who would prepare what.
We handle
- Page architecture and design
- Coding, panel setup, integrations
- Technical SEO, redirect map, measurement setup
- Testing, launch and follow-up in the first period after going live
We need from you
- Your logo and any brand files
- Product or service images and existing marketing copy
- Domain and hosting login details
- One person who signs off on design and content
Common questions about the process
How long does a website take to deliver?
The timeline is set by how fast content and approvals arrive, not by how fast we code. A company that has its text, photos and product information ready finishes noticeably earlier. After the discovery call we give you a dated schedule along with the scope document, and we flag the steps that carry a risk of delay. We give an estimate on the call; putting a general figure here would be misleading.
How many revision rounds do I get?
Revisions apply during the design stage. We put the number of rounds in the written quote once we've discussed the scope; we don't print a fixed number on the site, because page count and design depth change it. One round means applying the feedback you've gathered in a single batch. Requests that trickle in piece by piece count as separate rounds, which is why we ask you to collect your comments and send them at once. A design change that arrives after coding has started is an extra item, and not on a whim: reworking a section that's already been coded takes longer than drawing it.
Who writes the text for the site?
Either works. If you supply the text, we handle the layout and the search engine side. If you'd like us to write it, it's priced as a separate item: we hold an information-gathering session with you and send you the draft for approval. Technical product information has to come from you in every case; without a source, the text doesn't come out right.
Who will handle the project, and who is my contact?
You talk directly to the person doing the work. We don't put an account manager in between. In return, we ask you to name a single decision-maker. When approval has to go past three people the process drags on; we've seen it many times.
Do you provide the photos and images?
A photo shoot isn't part of the quote; it's planned separately. If you have no usable photos, there are two routes: arrange a shoot with a photographer, or go live with licensed stock images for the time being. If you manufacture, photos of your own facility and product do a far better job than stock. They're the only thing that shows the factory really exists.
Am I left on my own once the site goes live?
No. We train you on the panel at handover and fix any bugs that come up during the support period free of charge. The length and scope of support are written into the contract. For the first three months we also keep watch on indexing errors and form submissions, and if we spot a problem we let you know before you notice it.
Let's talk about your project
Tell us briefly what you need. We'll come back with a quote covering scope, timing and price.